I started with fashion PR not as an intern of a glossy fashion magazine publication nor in one of the huge fashion house runways. Instead, I chose to take the road Chrome Hearts Jackets less traveled. I took the route where I felt I could have Chrome Hearts Shop more creative control, so I decided to make my entrance into the fashion world and Cheap Chrome Hearts its marketing side through the more inconspicuous side door that is street style fashion, or more commonly known as streetwear.
So, how do you get your fashion brand off the ground?
Know All About Your Target Market
First, Chrome Hearts Online study the industry and study your culture. The major difference between street style Chrome Hearts Hat fashion brands and couture brands is the cultural influence of streetwear. Typically, streetwear is a deeply rooted aspect of young urban culture. By knowing and defining your audience before you start, you are able to create a more meaningful relationship with your public in the future.
Stick to Your Roots
Start from the bottom up, literally. Many successful streetwear brands earn respect and a healthy following by humbling themselves. Sure, the owners may have the money to go straight to their local Macys, but that type of commercialism isnt often accepted by Chrome Hearts Outlet the Chrome Hearts Ring community. Document your Chrome Hearts Belt rise through the fashion ladder via a blog or a weekly e-newsletter. This helps cultivate your following and also helps to implement the early stages of brand recognition, including making yourself into your brand.
Focus on Quality, not Quantity
The thing about us fashion fanatics is that we thrive on exclusivity. We dont like wearing what everyone else has and we dont appreciate cheap materials. Dont try to make everything available to everyone Cheap Chrome Hearts your first season and dont skim the budget on cheap materials. The harder it is to acquire, the more publicity your brand gets. Its odd, I know, but thats how many streetwear brands are able to thrive as availability has a high impact on pricing/profits.
Its hard for a brand to get up and running without notable placements or features. Until you get them, collaborate with party promoters within your city to get your brand familiar amongst the locals. Also, offer collaborations between other well-known brands.
Guerilla Marketing is Your Friend
Stickers, buttons, free shirts, Chrome Hearts Ring graffiti, pens, hats, heck anything considered a promotional item is definitely your friend. Give the public a memento and encourage them to pass it along to their friends. These items keep your name in the public and make your brand easy Cheap Chrome Hearts to recognize!